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Strategy


(Where are we and where do we want to go?)

Current State Analysis (Where are we now?)

  1. System Demos/Documentation Review- not needed. User documentation is minimal.

  2. Data, Systems, Stack, & Integrations Audit: Tech Stack Diagram

    1. A holistic document that describes the connections, integrations, current tech stack

    2. Mike will create a diagram for geoinfo based on the system map started by Jake here: https://nmbgmr.atlassian.net/wiki/spaces/DataServic/whiteboard/1993375760

    3. This diagram describes the specific tech stack and specifications

  3. Current State Ecosystem Map

    1. Potentially a user groups map.https://nmbgmr.atlassian.net/browse/NG-34

    2. The features and functionality that current system offers

  4. Additional Visual Models (ie: Anatomy of a Water Right)

    1. As identified by 2 and 3 if specific concepts or components need visual models

    2. The current publications work flow for both data and reports- what are the similarities and differences

    3. The work flow for e-commerce

    4. Current Bureau org chart? What are the different groups and programs within the NMBGMR?

  5. Content Audit & Assessment- This should be performed by the publications grouphttps://nmbgmr.atlassian.net/browse/NG-35

    1. Select the top ten most popular pages and do a content audit on those.

    2. What is the grade level language of the pages?

    3. What is the age of content?

    4. Is communication effective?

    5. Are topics or themes that are common?

  6. User Interviewshttps://nmbgmr.atlassian.net/browse/NG-36

    1. Need to select group of stakeholders who would be good for initial user interviews.

    2. Survey for users that is available on geoinfo to get external users

    3. Identify external user feedback group to engage?

  7. Pain Points & Feature Requests

    1. Identify from user interviews/feedback

  8. Current Workflow Documentation

    1. See no. 4.

  9. Current State Sitemap & Taxonomy Audit

    1. Site Map: Website architecture. What are all the topics and pages covered by the site.

    2. Taxonomy Audit: Lets keep this high level or else it could be a big time sink. Focus on the program names or page titles. Want to identify where terms are inconsistent. We could also ask Pubs to help with this as a subset of the content audit.

  10. Brand Audit

    1. Lets have pubs do this.

    2. Current logo and visual style, core values and mission

  11. Competitive / Comparative Analysis

    1. Look at other groups and organizations with websites that we want to aspire to

    2. Confluence page with screenshots of home pages, things that are both good and bad

  12. SEO & Analytics Audit

    1. Set up google analytics for website

      1. where are users located?

      2. What percentage is at NMBGMR/NMT vs external?

      3. what are they using laptop or mobile?


Future Visioning (What Could we Do?)

  1. Stakeholder Interviews

  2. Stakeholder Alignment (Performance Continuums / Strategic Workshop

  3. Personas & Scenarios / Permissions Levels

  4. Future Workflows

  5. Service Blueprinting

  6. Data, Systems, Stack, & Integrations Roadmap

  7. Product Strategy

  8. Requirements (Epic Level)

  9. Notional Product Roadmap

  10. Brand Strategy


Structure (What Should We Do?)

  1. System Selection (CMS, ERP, GIS, eCommerce)

  2. Taxonomy & Navigation

  3. Future Sitemap

  4. Preliminary Wireframes & Templates (Functional Blueprints)

  5. Content Migration & Creation Plan

Design (How Should We Do It?)


Brand Design (Can Include Logo)
Data Base Design
UI Style Guide
UI Component Design System
UI Designs & Prototypes (Pixel-perfect Interaction design, Mobile design, content inclusion)
Content Refinement, Creation, & Governance Plan
SEO & Analytics
Implementation (We Build it!)
Updated Product Roadmap
Project Plan
Agile Sprints:
Design (UX & UI)
User Testing & Iterative Design
BA: User Stories & Acceptance Criteria
Development
Data Base
Content
QA Testing
UAT Testing (Load & Performance Testing,

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